{"id":54521,"date":"2024-07-15T04:54:04","date_gmt":"2024-07-15T04:54:04","guid":{"rendered":"https:\/\/bocau.com.vn\/?p=54521"},"modified":"2024-08-17T00:54:31","modified_gmt":"2024-08-17T00:54:31","slug":"viber-tro-lai-duong-dua-ung-dung-ott-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/bocau.com.vn\/en\/viber-tro-lai-duong-dua-ung-dung-ott-tai-viet-nam\/","title":{"rendered":"Viber back in the race OTT apps in Vietnam"},"content":{"rendered":"

Ph\u00f3 ch\u1ee7 t\u1ecbch Rakuten Viber cho r\u1eb1ng ti\u1ec1m n\u0103ng cho OTT t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1eabn c\u00f2n v\u00e0 s\u1ebd t\u1eadp trung \u0111\u00e1p \u1ee9ng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng chuy\u00ean nghi\u1ec7p.<\/p>\n

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“Ch\u00fang t\u00f4i mu\u1ed1n tr\u1edf l\u1ea1i m\u1ea1nh m\u1ebd h\u01a1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam”, Atanas Raykov, Ph\u00f3 ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch marketing v\u00e0 t\u0103ng tr\u01b0\u1edfng to\u00e0n c\u1ea7u c\u1ee7a Rakuten Viber, n\u00f3i trong chuy\u1ebfn th\u0103m \u0111\u1ea7u ti\u00ean t\u1edbi Vi\u1ec7t Nam \u0111\u1ea7u th\u00e1ng 7.<\/p>\n

Rakuten Viber, n\u1ed5i ti\u1ebfng v\u1edbi \u1ee9ng d\u1ee5ng nh\u1eafn tin Viber v\u1edbi g\u1ea7n 1,2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u, ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam c\u00e1ch \u0111\u00e2y h\u01a1n 10 n\u0103m nh\u1edd t\u00ednh n\u0103ng g\u1ecdi \u0111i\u1ec7n qua Internet. Sau \u0111\u00f3, s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a Messenger, Telegram, Zalo khi\u1ebfn c\u00e1c \u1ee9ng d\u1ee5ng “\u0111\u1eddi \u0111\u1ea7u” nh\u01b0 Viber hay Skype th\u1ea5t th\u1ebf, t\u1ee5t d\u1ea7n tr\u00ean c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng.<\/p>\n

Tuy nhi\u00ean theo Raykov, Vi\u1ec7t Nam v\u1eabn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng cho \u1ee9ng d\u1ee5ng OTT nh\u01b0 Viber v\u00e0 h\u00e3ng s\u1ebd “\u0111\u1eb7t trong t\u00e2m l\u00e2u d\u00e0i v\u00e0 m\u1ea1nh m\u1ebd h\u01a1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t”.<\/p>\n

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\"Ph\u00f3<\/picture><\/div>
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Ph\u00f3 ch\u1ee7 t\u1ecbch Rakuten Viber Atanas Raykov. \u1ea2nh:\u00a0Luu Quy<\/em><\/p>\n<\/figcaption><\/figure>\n

“Lu\u00f4n c\u00f3 ch\u1ed7 cho \u1ee9ng d\u1ee5ng nh\u1eafn tin b\u1ea3o m\u1eadt”<\/strong><\/p>\n

Th\u1ed1ng k\u00ea tr\u00ean Datareportal, ng\u01b0\u1eddi Vi\u1ec7t d\u00e0nh h\u01a1n 6 gi\u1edd m\u1ed7i ng\u00e0y tr\u00ean Internet, trong \u0111\u00f3 chat v\u00e0 nh\u1eafn tin l\u00e0 nhu c\u1ea7u l\u1edbn nh\u1ea5t, v\u1edbi 96,8% c\u00f3 s\u1eed d\u1ee5ng. C\u0169ng trong b\u00e1o c\u00e1o n\u00e0y, Viber ch\u1ec9 thu h\u00fat kho\u1ea3ng 13% ng\u01b0\u1eddi d\u00f9ng Internet t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng v\u00e0o n\u0103m 2023. Trong b\u1ea3ng x\u1ebfp h\u1ea1ng t\u1ea3i v\u1ec1 nhi\u1ec1u nh\u1ea5t tr\u00ean App Store hay Google Play, \u1ee9ng d\u1ee5ng c\u0169ng n\u1eb1m ngo\u00e0i top 10.<\/p>\n

Th\u1eeba nh\u1eadn \u0111ang b\u1ecb b\u1ecf c\u00e1ch kh\u00e1 xa b\u1edfi nh\u00e0 ph\u00e1t tri\u1ec3n trong n\u01b0\u1edbc l\u00e0 Zalo, nh\u01b0ng \u0111\u1ea1i di\u1ec7n Viber \u0111\u00e1nh gi\u00e1 m\u1ed7i \u1ee9ng d\u1ee5ng \u0111\u1ec1u c\u00f3 nh\u1eefng kho\u1ea3ng tr\u1ed1ng m\u00e0 kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a to\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

V\u00ed d\u1ee5 ph\u00e2n chia theo t\u00ednh ch\u1ea5t c\u1ee7a cu\u1ed9c tr\u00f2 chuy\u1ec7n, Raykov cho r\u1eb1ng nh\u1eefng n\u1ed9i dung chung chung, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng chia s\u1ebb qua b\u1ea5t c\u1ee9 n\u1ec1n t\u1ea3ng n\u00e0o, nh\u01b0ng nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 c\u1ea7n b\u1ea3o m\u1eadt, an to\u00e0n, h\u1ecd s\u1ebd d\u00e0nh cho m\u1ed9t kh\u00f4ng gian nh\u01b0 Viber.<\/p>\n

“M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng chuy\u00ean nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb7t ni\u1ec1m tin v\u00e0o c\u00f4ng ngh\u1ec7 c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 \u1ee7y th\u00e1c n\u1ed9i dung thu\u1ed9c h\u00e0ng quan tr\u1ecdng nh\u1ea5t trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd”, Raykov n\u00f3i.<\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u00f3m n\u00e0y, h\u00e3ng x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p m\u00e3 h\u00f3a \u0111\u1ea7u cu\u1ed1i m\u1eb7c \u0111\u1ecbnh cho c\u1ea3 tin nh\u1eafn v\u00e0 cu\u1ed9c g\u1ecdi t\u1eeb n\u0103m 2016. Tin nh\u1eafn sau khi \u0111\u01b0\u1ee3c \u0111\u1ea9y \u0111\u1ebfn thi\u1ebft b\u1ecb c\u1ee7a ng\u01b0\u1eddi nh\u1eadn c\u0169ng s\u1ebd b\u1ecb x\u00f3a tr\u00ean m\u00e1y ch\u1ee7 c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n

Kh\u00f4ng ti\u1ebft l\u1ed9 th\u1ecb ph\u1ea7n c\u1ee5 th\u1ec3, \u0111\u1ea1i di\u1ec7n Viber cho bi\u1ebft ng\u01b0\u1eddi d\u00f9ng n\u1ec1n t\u1ea3ng n\u00e0y t\u1ea1i Vi\u1ec7t Nam “l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng gi\u00e1 tr\u1ecb cao”, t\u1eadp trung v\u00e0o nh\u00f3m \u0111ang \u0111i l\u00e0m, 25-55 tu\u1ed5i, ph\u1ea7n l\u1edbn d\u00f9ng iOS v\u00e0 t\u1ef7 l\u1ec7 n\u1eef nhi\u1ec1u h\u01a1n.<\/p>\n

V\u1ec1 vi\u1ec7c kh\u00f4ng l\u01b0u d\u1eef li\u1ec7u tr\u00ean m\u00e1y ch\u1ee7 c\u00f3 th\u1ec3 g\u00e2y nguy c\u01a1 m\u1ea5t d\u1eef li\u1ec7u, nh\u01b0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Zalo g\u1eb7p ph\u1ea3i, \u0111\u1ea1i di\u1ec7n Viber cho bi\u1ebft n\u1ec1n t\u1ea3ng c\u0169ng th\u01b0\u1eddng b\u1ecb ph\u00e0n n\u00e0n t\u01b0\u01a1ng t\u1ef1. \u0110\u1ec3 kh\u1eafc ph\u1ee5c, h\u1ecd \u0111\u1ecbnh k\u1ef3 \u0111\u01b0a ra l\u1eddi nh\u1eafc ng\u01b0\u1eddi d\u00f9ng t\u1ef1 sao l\u01b0u l\u00ean cloud ri\u00eang nh\u01b0 Google Drive, iCloud. “Ch\u00fang t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 kh\u00f4ng l\u01b0u tr\u1eef, khai th\u00e1c tin nh\u1eafn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng”, \u00f4ng n\u00f3i.<\/p>\n

H\u01b0\u1edbng \u0111i n\u00e0o cho Viber t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/p>\n

Theo Ph\u00f3 ch\u1ee7 t\u1ecbch Rakuten Viber, n\u1ec1n t\u1ea3ng \u0111\u1eb7t m\u1ee5c ti\u00eau s\u1ebd t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m, \u0111\u01b0a nh\u1eefng t\u00ednh n\u0103ng mang t\u00ednh \u0111\u1eb7c th\u00f9, \u0111\u1eadm n\u00e9t c\u1ee7a Vi\u1ec7t Nam h\u01a1n n\u1eefa \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng trong n\u01b0\u1edbc. Nh\u1eefng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u1ea5t \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn kh\u00e1c c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng t\u1ea1i \u0111\u00e2y.<\/p>\n

Hi\u1ec7n nay \u1edf Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi, t\u00ecnh tr\u1ea1ng l\u1eeba \u0111\u1ea3o ho\u1eb7c spam cu\u1ed9c g\u1ecdi, tin nh\u1eafn \u0111ang tr\u1edf th\u00e0nh v\u1ea5n n\u1ea1n. Theo \u0111\u1ea1i di\u1ec7n Viber, n\u1ec1n t\u1ea3ng t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n v\u00e0 ch\u1eb7n l\u1ecdc cu\u1ed9c g\u1ecdi, tin nh\u1eafn r\u00e1c v\u00e0 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u00f3 t\u1ef7 l\u1ec7 tin nh\u1eafn r\u00e1c th\u1ea5p.<\/p>\n

V\u1edbi t\u00ednh n\u0103ng Caller ID tr\u00ean c\u00e1c thi\u1ebft b\u1ecb Android, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u1ec1 cu\u1ed9c g\u1ecdi r\u00e1c, l\u1eeba \u0111\u1ea3o ngay c\u1ea3 v\u1edbi c\u00e1c cu\u1ed9c g\u1ecdi qua m\u1ea1ng vi\u1ec5n th\u00f4ng. “D\u00f9 kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c n\u1ed9i dung tin nh\u1eafn, cu\u1ed9c g\u1ecdi, d\u1ef1a v\u00e0o h\u00e0ng tr\u0103m th\u00f4ng s\u1ed1, \u0111i\u1ec3m d\u1eef li\u1ec7u c\u00f3 th\u1ec3 bi\u1ebft n\u00f3 c\u00f3 d\u1ea5u hi\u1ec7u c\u1ee7a spam hay l\u1eeba \u0111\u1ea3o hay kh\u00f4ng”, \u00f4ng l\u00fd gi\u1ea3i, cho bi\u1ebft t\u00ednh n\u0103ng n\u00e0y s\u1ebd h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi Vi\u1ec7t g\u1eb7p phi\u1ec1n to\u00e1i v\u1edbi cu\u1ed9c g\u1ecdi kh\u00f4ng mong mu\u1ed1n nh\u01b0 hi\u1ec7n nay.<\/p>\n

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\"\u1ee8ng<\/picture><\/div>
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\u1ee8ng d\u1ee5ng Viber tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u1edbi m\u1ee5c kh\u00e1m ph\u00e1 tin t\u1ee9c t\u1eeb c\u00e1c ngu\u1ed3n ch\u1ecdn l\u1ecdc. \u1ea2nh:\u00a0Luu Quy<\/em><\/p>\n<\/figcaption><\/figure>\n

Ngo\u00e0i ra, v\u1edbi kinh nghi\u1ec7m tri\u1ec3n khai t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u, \u0111\u1ea1i di\u1ec7n Viber cho r\u1eb1ng khi \u0111\u00e3 c\u00f3 s\u1ef1 tin t\u01b0\u1edfng v\u1ec1 b\u1ea3o m\u1eadt v\u00e0 an to\u00e0n, ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 th\u1ec3 \u1ee7y th\u00e1c c\u00e1c v\u1ea5n \u0111\u1ec1 t\u00e0i ch\u00ednh. “Ch\u00fang t\u00f4i \u0111ang ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1edbm t\u00edch h\u1ee3p d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh tr\u00ean n\u1ec1n t\u1ea3ng, cho ph\u00e9p g\u1eedi th\u00f4ng tin giao d\u1ecbch ngay tr\u00ean \u1ee9ng d\u1ee5ng”, \u00f4ng Raykov cho hay.<\/p>\n

Ngo\u00e0i ra, n\u1ec1n t\u1ea3ng d\u1ef1 ki\u1ebfn \u0111\u1ea9y m\u1ea1nh l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u1ea1i khu v\u1ef1c c\u00f4ng, doanh nghi\u1ec7p, trong \u0111\u00f3 \u0111\u00e3 c\u00f3 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t h\u00e3ng h\u00e0ng kh\u00f4ng l\u1edbn d\u00f9ng Viber \u0111\u1ec3 cung c\u1ea5p n\u1ec1n t\u1ea3ng giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch an to\u00e0n.<\/p>\n

Vi\u1ec7t Nam hi\u1ec7n c\u00f3 h\u00e0ng ch\u1ee5c \u1ee9ng d\u1ee5ng nh\u1eafn tin v\u00e0 g\u1ecdi \u0111i\u1ec7n qua m\u1ea1ng Internet, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 OTT vi\u1ec5n th\u00f4ng, trong \u0111\u00f3 c\u00f3 s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc v\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p xuy\u00ean bi\u00ean gi\u1edbi. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y nhi\u1ec1u n\u0103m qua t\u1eebng khi\u1ebfn c\u00e1c nh\u00e0 m\u1ea1ng b\u1ecb \u1ea3nh h\u01b0\u1edfng v\u00e0 y\u00eau c\u1ea7u\u00a0tr\u1ea3 ph\u00ed\u00a0c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng. Khi x\u00e2y d\u1ef1ng Lu\u1eadt Vi\u1ec5n th\u00f4ng s\u1eeda \u0111\u1ed5i, B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng c\u0169ng \u0111\u00e1nh gi\u00e1 lo\u1ea1i h\u00ecnh n\u00e0y \u0111ang d\u1ea7n thay th\u1ebf d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng truy\u1ec1n th\u1ed1ng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o\u00a0qu\u1ea3n l\u00fd.<\/p>\n

Source: vnexpress.net<\/em><\/p>\n<\/article>","protected":false},"excerpt":{"rendered":"

Ph\u00f3 ch\u1ee7 t\u1ecbch Rakuten Viber cho r\u1eb1ng ti\u1ec1m n\u0103ng cho OTT t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1eabn c\u00f2n v\u00e0 s\u1ebd t\u1eadp trung \u0111\u00e1p \u1ee9ng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng chuy\u00ean nghi\u1ec7p. “Ch\u00fang t\u00f4i mu\u1ed1n tr\u1edf l\u1ea1i m\u1ea1nh m\u1ebd h\u01a1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam”, Atanas Raykov, Ph\u00f3 ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch marketing v\u00e0 t\u0103ng tr\u01b0\u1edfng to\u00e0n c\u1ea7u […]\n","protected":false},"author":2,"featured_media":54522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-54521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/posts\/54521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/comments?post=54521"}],"version-history":[{"count":1,"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/posts\/54521\/revisions"}],"predecessor-version":[{"id":54525,"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/posts\/54521\/revisions\/54525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/media\/54522"}],"wp:attachment":[{"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/media?parent=54521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/categories?post=54521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bocau.com.vn\/en\/wp-json\/wp\/v2\/tags?post=54521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}